What is a Lead? Who is referred as Lead Provider?

A lead is a prospective customer who is interested to buy your product or services. The chances of selling your product or services to prospects are high. A lead generator is an individual or a company who identifies prospects for a business. The process of identification of prospects are many. Some of them are Tele-calling, Internet Marketing, conducting Surveys etc.

When outsourcing came into practice to get leads?

The new age business mantra – Outsourcing – is increasing margins by dipping your expenditures. The cost advantage should be always passed on to the customer and business has to find ways to be profitable. The concept of outsourcing non-core areas helped businesses largely in reducing overheads. Marketing/Sales divisions are always considered Core business activities and at the same time demands high expenditures in terms of fixed costs like salary, advertisement etc. Then began the culture of Outsourcing and the organizations started to look out for lead providers.

Buy from a professional lead generator 

But who are professional lead providers? There are certain parameters to be considered before choosing one.

• Engage a professional lead generator who understands your business well.
• The leads should be exclusive and also quality audited by lead provider before submission.
• There needs to be provision for replacement for invalid leads.
• A proper online system should be in place to track and review leads.

It’s surely worth buying leads if the above mentioned parameters are followed by the lead generator.

And Sales Leads Force is such a lead generating company. Contact us for leads from anywhere in the World and for any type of leads. Recently we have crossed 25000 leads and here is the break-up chart of industry wise leads.